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Clean Beauty Market, cruelty-free products

Gold Coast embraces cruelty-free businesses

Charntel Cleveland | April 2019

The Gold Coast is home to a growing number of ethical, animal cruelty-free and vegan businesses. From fashion to food, health and beauty, there are cruelty-free options aplenty on the glitter strip.

Here’s a snapshot of some.

L’uana & Co

Described as Bohemian women’s fashion for the free-spirited, L’uana & Co is a cruelty-free fashion brand designed on the Gold Coast.

The business uses only vegan-friendly fabrics for its pieces, a move coinciding with its mission to inspire sustainable fashion choices for the stylish at heart.

Founder Dani McTaggart says demand for cruelty-free products and services is definitely growing.

“If there was a perfect time for businesses to be ethical and vegan, then the time is now,” she says.

Flour Of Life

Flour Of Life owner James Mackay says the bakery began with the intention of providing the community with handcrafted, plant-based alternatives to everyone’s favourite traditional baked goods.

“There was a lack of supply for a growing demand on the Gold Coast, in particular for people to enjoy healthier, more ethical options when treating themselves,” James says.

“The Gold Coast has proved to be a great place to do business. It’s full of amazing and driven individuals, and it’s constantly changing and growing as a city, which makes it great for businesses like ours leading positive change in some areas.”

James says the call for cruelty-free products worldwide and locally is growing louder.

“You can see that with most large retailers now adapting and producing options for their menus, and alternatives being made to most animal products on the shelves,” he says.

“We’re happy to be a part of it. It’s an exciting time.”

Clean Beauty Market

Clean Beauty Market at Nobby Beach has over 50 brands of beauty products, and offers in-store makeup application and beauty treatment services.

“Our entire range is cruelty-free with plenty of vegan and organic options,” says founder Erin Norden.

“I started Clean Beauty Market as I identified the need for a physical and online space to shop luxury, high-performance and cult beauty brands that were non-toxic and cruelty free,” she says. “I discovered there were so many amazing brands from around the world and wanted to bring them here for others to discover.”

Erin says the clean beauty industry is growing rapidly overseas and Australia is catching up.

“Cruelty free is becoming a non-negotiable for many consumers,” she says. “Clean and cruelty-free beauty is setting a new standard for the way people shop beauty and personal-care products.”


CocoLuscious sells 15 flavours of dairy-free dessert wholesale on the Gold Coast.

Co-director Leah Heron says the business started nine years ago at Burleigh Heads as the first certified-organic, plant-based coconut ice-cream in Australia.

“The Gold Coast is such a rapidly growing vegan hub,” Leah says. “It has a buzzing cafe culture with a health and wellness focus.”

She says it’s exciting to see awareness and demand spreading for cruelty-free options, for which CocoLuscious fits the bill.

“CocoLuscious is also gluten free, refined sugar free, palm oil free and certified organic,” she says.

Eco Eleven

Gold Coaster Carly Ward created her own cruelty-free, organic and vegan hair and skincare line Eco Eleven after finding it difficult to source such products.

“I was having a hard time finding products to use in my two-year-old’s hair that weren’t filled with chemicals, and being vegan and cruelty free was a massive advantage.”

She says the Gold Coast is a great place to do business, thanks to its diverse population, and agrees the demand for cruelty-free goods is heating up.

“Given the choice of two identical products, one being cruelty free and one not, I would like to think a majority would choose to do the right thing and pick cruelty free.”

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